- Analog- Subject to quality loss
- Static- Books, newspapers, magazines
- Linear- Has a defined beginning and end
- Passive- Author is in control
- Digital- Constant quality
- Dynamic-Fluid content
- Hypertextual- Audience chooses path of “storyline”
- Interactive-Author and audience communicate
Why should we care?
- Media touches every aspect of our lives
- Audiences are changed and manipulated by digital rhetoric
- “Getting lost” in digital media can cause anxiety
In a nutshell:
The field of graphic design is in transition. The connection between old and new media, however, is one that still echos classical rhetorical theory― to persuade an audience through the use of symbolic language, sound, and imagery. Graphic design historically has had political, religious as well as cultural implications for society.
Whether used as propaganda or an instrument to inform and educate, it has evolved to be exacting in its attention to detail. Even though many applications of computer graphic design could never be performed with old media, some artists still sit down with pencil and paper to initiate the process of creating computer games and other types of animated images. The profession of a twenty-first century graphic designer requires broad knowledge and training coupled with artistic skill and a creative mind just as it did for the first typesetters and their ancient predecessors.
Austin, Tricia, and Richard Doust. New Media Design. London: Laurence King Publishing, 2007. Print.
CC image posted at Flicker by Grant Mitchell. Close-up of vase.
Hyperlinked CC image posted at Flicker by Jonathon Poh. Nazi propaganda poster.
meridianidteacher. History of Graphic Design. N.d. video. YoutubeWeb. 15 Jan 2012. <http://www.youtube.com/watch?v=t5m58XxFrxk>.